Carter+Co is proud to announce it has represented Rylee + Cru in securing a long-term lease for the company’s first-ever flagship retail store, located in the heart of Carlsbad, California. Founded by Kelli Murray, Rylee + Cru has rapidly become one of the most beloved names in modern children’s and women’s apparel, blending artful design with premium fabrics to create elevated everyday wear. The opening of this new storefront marks a major milestone for the fast-growing brand as it expands its national presence with a curated retail experience designed to reflect its timeless aesthetic and community-focused values. “We’re thrilled to support Rylee + Cru as they take this exciting next step,” said Travis Carter, founder of Carter+Co. “This new location gives the brand a physical home to showcase its products and engage directly with its loyal customer base in a space that truly represents their identity.” The Carlsbad store will serve as a launching pad for continued retail expansion, providing a platform to test new concepts and deepen customer relationships. With plans to grow across key U.S. markets, Rylee + Cru’s commitment to thoughtful, design-forward retail aligns seamlessly with the evolving landscape of modern brick-and-mortar experiences. Carter+Co is honored to be the trusted real estate partner guiding Rylee + Cru through this exciting chapter of growth.